Rihanna’s Fenty x Puma Fall 2016 Debut Collection

Just recovering and re-capping from the madness of #NYFW, last week, between the behemoth presentation that was YEEZY Season 3 at Madison Square Garden, star-studded fashion shows, after-parties and performances, it was a good seven days to be famous. With my own 5 seconds of fame with Puma and their Eskiva collaboration, people were quick to ask what my thoughts were on one of the star-studded affair and much anticipated Rihanna’s Fenty x Puma Fall 2016 Debut Collection. Since the three-year contract Rihanna had signed-on with the German athletic company as their “Creative Director” (which may be the footwear’s highest-profile collaborator yet) and since assuming her title in December 2014 this has been the first official collection of any kind. So here are my thoughts..

There were also special appearances from Naomi Campbell and Anna Wintour – as did Kanye’s presentation – but it was markedly less hyped, more intimate and much less crowd-pandering. And it was a proper runway show.

The show stealer were definitely the Hadid sisters; before, during and after. They are just so damn hot right now. Here are some backstage sneak peek’s before the show.

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The collection itself resonated with Rihanna’s usual bad assery, my personal favorite from her collection were the thigh-high boots. The sporty thigh-high boots that appeared throughout the show were a hit amongst the crowd, and though clearly inspired by shin guards, they are sexy as hell. I can see them being one of the top sellers when the collection hits stores in September.

Much like the initial sneaker release of The Creepers also by Rihanna, the apparel line is dominated by a monochromatic color scheme, and fuses Puma’s signature sports aesthetic with Rihanna’s unique streetwear sensibilities.

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Oh! On a side note, remember those stiletto sneakers that had a moment in the aughts à la Jenny from the Block? Well, thanks to Rihanna she might usher in their comeback a decade century too soon. Just when we thought we could forget about the revival attempt from Jeremy Scott a couple of years ago. And this is no Isabel Marant sneaker wedge situation. It’s a full-on spindly stiletto propping up a super-sporty high-top sneaker style — something Sporty Spice would’ve adored (and donned in five different colorways). Definitely a love/hate thing with this sort of style and. There were plenty of footwear to discuss at the show, but those heeled sneakers, aka the formstrip stiletto bootie, sort of hogged all the attention – for better or worse.

Overall, when it comes to tapping into her fashion instincts, it’s clear that Rihanna moves at lightning speed, never second-guessing herself, her bold and daring style seemed to have guided her in her debut.

There’s no denying that her appointment as Creative Director has more to do with her celebrity status than artistic vision, her collection a digestible effort of graphic-street-athleisure wear. And I loved how this collection challenged traditional male and female silhouettes and blurred the lines between genders.

Now all they need to do is sit back and watch it sell. Though there are rumors that the collection will be priced above average for Puma, I sure hope they don’t. This is sportswear, for the streets, it’s meant to be fast-fashion, make it affordable for consumers.

What’s clearest though is that sneaker culture has permeated fashion than ever before.

Yvette xo

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