Your Mom Was Right About Estée Lauder

But will you tell her you were mistaken? because your mom was right about Estée Lauder.

Your Mom Was Right About Estée Lauder



Somewhere deep in suburbia-land, in a mall, in Barrie Ontario, a quiet cottage-lifestyle-luring storefront sits a Hudson’s Bay Company and in lies an Estée Lauder counter and her understated glory. I now know it to be glorious because I recently was on a hunt to find the perfect shade of red lipstick and never did I think of perusing the Estée Lauder counter. Because you know, it’s what I have seen my mom wear, so naturally, I associated as “mom” brand. Both, my and your Mom Was Right About Estée Lauder, I was mistaken.

After my very first purchase (which was all it took) of the Pure Color Envy Sculpting Lipstick to go back to do some thorough research on other products, revealed to be one of the world’s renowned beauty brands, producing iconic skin care, makeup and fragrances, and here I am today discovering all the greatness. Just when I think I have found my favorite brand for lipstick, I discover yet another. The Pure Color Envy Sculpting Lipstick  is reimagined to give that sheerer, high-shine finish. It sculpts, hydrates, illuminates, which is what you want from a lipstick. It’s pure luxury for lips in a slim-line package design – because I am all about the packaging details as well.

Growing up, I used to sit at the edge of my parent’s bed, watching my mom in awe as she would apply her makeup by the vanity table. I still do when I get the opportunity and I still get inspired. I also remember sneakily applying her lipstick because I wanted red lips and recall getting into trouble by my Dad. And then one day my Mom sat me down to go over basic makeup 101’s. I mean this is pre-YouTube era people. It is exactly what my mom was trying to tell me about: she wears Estée Lauder religiously and has donned the brand’s skincare to makeup and fragrance for as long as I’ve known her. This smart aleck daughter put her through hell in middle school when it came to mutual makeup application agreement. Now that I’ve embraced her ‘natural-look-is-best-policy’ look for the world, my mother and I have bonded over the art of makeup sophistication.

She has also since tried to steal my latest lipstick shade at our latest family gathering.

But I am not alone — both The Cut’s Molly Fischer and The New Yorker’s Janet Malcom have spoken in favor of the unassuming, un-ironic, entirely authentic take on minimalism. The brand’s unassuming presence isn’t about normcore in beauty standards (like a Glossier). Rather, it stands on a separate level, a higher level — one that projects a thoughtful earnestness about getting beautified.

My latest work in the beauty industry (professionally) has also broadened and opened my eyes and appreciation for the different types of brands out there, it’s purpose, and what an individual can ultimately achieve.

Next time you’re shopping with mom, give Estée Lauder counter  a once-around. There’s a reason that it’s been around for over 65 years, personally, I love how they remain true to the philosophy that inspired their founder, Estée Lauder: Every Woman Can Be Beautiful.

Yvette xo