Who run the World?! FW13 Chanel show for PFW does! The Globe sitting as the centre piece off the runway is just mind boggling and innovative. Chanel’s FW13 ready-to-wear collection was a study on how to be a global brand. Like they really haven’t figured it out already! But imagine if mega luxury power house like Chanel still does studies, imagine – just imagine how much other brands have to go?! A pretty long-ass journey if you ask me.
This is pretty ingenious though, by not only putting on a mega production for PFW, but a complete glowing globe dotted with all of Chanel’s store locations spinning in the middle of the Grand Palais. And if that’s not enough, send out the signature classic collection that epitomizes the DNA of what is Chanel. The jackets had the rigeur shoulder and boxiness, and bringing back the high hemlines that skimmed the leather of thigh high boots! Some re-vamped iconic Chanel bag (some familiar and some new).
Based on this show, I can predict in that glowing globe of theirs that there will be some new dots added to that globe!
It is no wonder that no matter how much they increase their prices on an annual basis, consumers are still hungry for more! Including me! Bravo!